{"id":18184,"date":"2022-07-27T12:46:31","date_gmt":"2022-07-27T10:46:31","guid":{"rendered":"https:\/\/blog.lenslist.co\/?p=18184"},"modified":"2024-03-19T18:41:49","modified_gmt":"2024-03-19T16:41:49","slug":"how-augmented-reality-revolutionizes-music-festivals","status":"publish","type":"post","link":"https:\/\/blog.lenslist.co\/2022\/07\/27\/how-augmented-reality-revolutionizes-music-festivals\/","title":{"rendered":"How Augmented Reality Revolutionizes Music Festivals"},"content":{"rendered":"
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\nWhat do people love about festivals? Energizing live music, favorite artists going wild on stage, steamy atmosphere, thematic tents\u2026 and unforgettable memories made with friends or people that you\u2019ve just met. <\/strong>Undoubtedly, music festivals are one of the most anticipated events not only for music lovers but also performers and brands all around the world. They offer a space for all the artists\u2019 visions and pandemic-induced wants to come true.
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\nFestivals are also a kind of visual experiment, therefore always seeking innovative, different ways to stand out from other events and surprise festival-goers with something unforgettable.<\/strong> What if people could expand their senses and bond with music and other people \u2013 and not only those they\u2019re with on site \u2013 in a way never-experienced before? Technology has always been an essential part of music festivals – lighting, special audiovisual effects\u2026 but what if it was used for exploring our senses even deeper? <\/strong>\n<\/p>\n

\nThat\u2019s where Augmented Reality comes in. For some time now, music festivals have been making room for high-tech and Augmented Reality proved once again to be an amazing partner. Starting from the basics, AR can be your festival guide used in terms of practical solutions such as pointing to the nearest restroom or helping you geo-locate your friends.<\/strong> What\u2019s more, the possibilities of AR unwind fully also on the artistic side. Imagine the latest album is about traveling in the future – you could make flying spaceships appear right above the audience, with viewers\u2019 pointing their phone to the sky<\/strong>. Or maybe the main theme is nature – imagine there could be plants or magical creatures appearing from the ground<\/strong>. Not to mention sound-activated installations<\/strong> – where objects seen through your camera react to music and turn into a visual performance. Possibilities of AR are endless.\n<\/p>\n

The rise of AR in music<\/h2>\n

\nThe first big AR moment in music that made it to headlines was a U2 concert<\/a> back in 2018. Eminem<\/a> and Maroon 5<\/a> followed in the footsteps of immersive experiences and since then, the rise of AR in the music world truly began.<\/strong> Now we\u2019re witnessing the biggest music festivals like Coachella collaborating with 3D software developers to enhance the experience for not only the people at site, but also for those at home. For Flume\u2019s Coachella 2022 concert<\/strong><\/a>, the electronic artist and DJ from Australia gave at-home viewers a truly exotic surprise – the YouTube livestream was enriched with psychedelic 3D visuals and parrots floating around the stage.\n<\/p>\n

How can AR experiences reach the festival-goers?<\/h2\n\n\n

\nTo put it in simple terms, all people need is a phone and the rest lies in the hands of developers who build the experience following the artists\u2019 or festival organizers\u2019 visions and those, who then promote it. Luckily, technology is on our side again. There are a lot of distribution channels for AR, meaning you can place an AR experience inside an app, which then people use to scan the codes or surroundings and trigger an AR-powered visual.<\/strong> Nowadays, the majority of festivals gear up with apps, not only because of smoother organization or planning, but mainly – for the sake of the users, where accessibility and additional artistic perks play a huge role.\n<\/p>\n

\nApart from apps, Social Media is a powerful player in the world of music, festivals, people – and technology. If you\u2019re looking for a way to promote an event<\/strong> with a bang, engage the audience<\/strong> and let people truly connect – custom-made AR Effects on Instagram, Snapchat and TikTok are the answer<\/strong>.\n<\/p>\n

\nAR can also be distributed independently through Web-based Augmented Reality (webAR) allowing users to access on-demand AR experiences directly from their smartphones, without the need to download any apps.\n<\/p>\n

\nBecause we not only tell, but also show – let\u2019s move to the zone of music, your favorite artists and new, innovative adventures.\n<\/p>\n

U2<\/h2>\n

\nFor their Experience + Innocence Tour in 2018, the Irish rock band U2 surprised fans with a truly breath-taking AR experience. The audience saw a huge iceberg projected on an 80-foot screen – but what they did not see coming was that when they pointed their phones to the screen, an enormous azure blue projection of Bono overlooking the crowd appeared<\/strong>. This experience was brought to life through an AR-powered app called U2 AR eXPERIENCE.\n<\/p>\n\t