{"id":269,"date":"2018-08-21T14:12:18","date_gmt":"2018-08-21T12:12:18","guid":{"rendered":"https:\/\/blog.lenslist.co\/?p=269"},"modified":"2024-03-19T18:54:15","modified_gmt":"2024-03-19T16:54:15","slug":"why-beauty-industry-and-ar-were-made-for-each-other","status":"publish","type":"post","link":"https:\/\/blog.lenslist.co\/2018\/08\/21\/why-beauty-industry-and-ar-were-made-for-each-other\/","title":{"rendered":"Why Beauty Industry and AR Were Made for Each Other"},"content":{"rendered":"<section class=\"introduction\">\r\n<\/p>\n<p><strong>SEE ALSO: <a href=\"https:\/\/blog.lenslist.co\/2018\/05\/04\/all-you-need-to-know-after-the-f8-2018-conference\/\">All You Need to Know After the F8 2018 Conference<\/a><\/strong><\/p>\n<p>\r\n<\/section>\n<h2>Semilac by Lens That<\/h2>\n<p>Another great example of a make-up effect is that made for SEMILAC. It stands out from the crowd by offering almost 50 make-up possibilities and a very high quality.<br \/>\nRead more and try it <a href=\"http:\/\/blog.lensthat.com\/2019\/01\/14\/semilac-case-study\/\">here<\/a>.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 16px;\" src=\"https:\/\/player.vimeo.com\/video\/310759869\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<h2>\u201cHow to\u201d: Neutrogena, Nivea &amp; Clarisonic<\/h2>\n<p style=\"text-align: ;\">Another practical application of AR in marketing is creating a little \u201chow to\u201d experience. While in this case it doesn\u2019t have to be a full instruction, it can act as a simple visualization of how a particular product is meant to be used and how an anticipated effect will look like. It surely makes a product more comprehensible (an especially important thing if the product is innovative) and helps popularise the brand, which decides to take such step to bring clients closer to it through AR.<\/p>\n<div class=\"overflow-wrapper\">\n<div class=\"responsive-flex\">\n<div class=\"responsive2\">\n<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/Neutrogena_Lens.mp4\" poster=\"ppppp\"><\/div>\n<div class=\"responsive2\">\n\t<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/Nivea.mp4\" poster=\"ppppp\"><\/div>\n<\/div>\n<p><center><video class=\"one\" controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/Clarisonic-MIA.mp4\" poster=\"ppppppppppp\"><\/center><\/p>\n<h2>It\u2019s just a beginning<\/strong><\/h2>\n<p style=\"text-align: ;\">Even if the first beauty industry Snapchat Lenses where created over 2 years ago, it is fair to say that AR will be used more and more. The spectrum of brands that already used AR formats on social media is pretty impressive. Maybelline celebrated National Lipstick Day with introducing Loaded Bolds Lens for Snapchat. Urban Decay promoted it\u2019s Vice Lipstick with a \u201ckissing\u201d Snapchat Lens, which was used by celebrities such as Kourtney Kardashian and many other social media influencers such as Kristin Leanne.<\/p>\n<div class=\"responsive-flex\">\n<div class=\"responsive2\">\n<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/maybelline-2.mp4\" poster=\"ppppp\"><\/div>\n<div class=\"responsive2\">\n\t<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/urban-decay.mp4\" poster=\"ppppp\"><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: ;\">Some of the effects, like YSL\u2019s Vinyl Cream Snapchat Lens, Bella\u2019s Facebook Camera Effect or Make It Big by Lanc\u00f4me let you choose from different kinds of makeup, while the others present only one shade of lipstick or eyeliner at a time. Rihanna\u2019s Fenty Beauty\u2019s Facebook Filter lets everyone try on RiRi\u2019s favorite Fenty highlighter. And I mean literally everyone, because it\u2019s Rihanna\u2019s goal to create inclusive products which \u201clook gorgeous on all skin tones and against all hair and eye colors&#8221; <a href=\"https:\/\/www.elitedaily.com\/p\/how-to-get-fenty-beautys-facebook-filter-try-on-rihannas-fav-highlighter-7665509\">(read more: elitedaily.com)<\/a>.<\/p>\n<div class=\"overflow-wrapper\">\n<div class=\"responsive-flex\">\n<div class=\"responsive2\">\n<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/ysl2.mp4\" poster=\"ppppp\"><\/div>\n<div class=\"responsive2\">\n\t<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/makeitbig.mp4\" poster=\"ppppp\"><\/div>\n<\/div>\n<div class=\"responsive-flex\">\n<div class=\"responsive2\">\n<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/rihanna.mp4\" poster=\"ppppp\"><\/div>\n<div class=\"responsive2\">\n\t<video controls src=\"https:\/\/blog.lenslist.co\/wp-content\/uploads\/2018\/08\/bella.mp4\" poster=\"ppppp\"><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: ;\">Now we can observe that the past, rather incidental marketing AR actions are slowly being replaced by organized, long-term cooperations. Just over a week ago it was announced that \u201cL\u2019Or\u00e9al and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, will have a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook Camera products\u201d <a href=\"https:\/\/mediaroom.loreal.com\/en\/loreals-modiface-launches-long-term-augmented-reality-collaboration-with-facebook\/\">(read more: mediaroom.loreal.com)<\/a>. Facebook\u2019s AR Studio gives a chance to every beauty brand to develop at a fair price and maintain continuously, absolutely for free its own AR try-on, which will very soon become a must have when it comes to distributing cosmetics online.<\/p>\n<p><!-- imprtd24_1 ->>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Semilac by Lens That Another great example of a make-up effect is that made for SEMILAC. It stands out from the crowd by offering almost 50 make-up possibilities and a very high quality. Read more and try it here. \u201cHow to\u201d: Neutrogena, Nivea &amp; Clarisonic Another practical application of AR in marketing is creating a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117,56],"tags":[91,66],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Beauty Industry and AR Were Made for Each Other<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lenslist.co\/2018\/08\/21\/why-beauty-industry-and-ar-were-made-for-each-other\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Beauty Industry and AR Were Made for Each Other\" \/>\n<meta property=\"og:description\" content=\"Semilac by Lens That Another great example of a make-up effect is that made for SEMILAC. 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