{"id":576,"date":"2018-09-26T11:10:49","date_gmt":"2018-09-26T09:10:49","guid":{"rendered":"https:\/\/blog.lenslist.co\/?p=576"},"modified":"2024-03-19T18:54:12","modified_gmt":"2024-03-19T16:54:12","slug":"ar-talks-piotar-boa-2","status":"publish","type":"post","link":"https:\/\/blog.lenslist.co\/2018\/09\/26\/ar-talks-piotar-boa-2\/","title":{"rendered":"AR talks | Piotar Boa"},"content":{"rendered":"

We are very excited to present to you the first of our AR talks<\/em> – a series of interviews with the best and most noticable AR Studio and Lens Studio Creators! Even more thrilling is the fact that the first of our Guests is Piotar Boa – one of the most dedicated AR protagonists, inventive AR Studio Creator, and overwhelmingly kind person.<\/strong><\/p>\n

Hello Piotar! First, I would like to ask you how did you start your adventure with AR? Was Facebook’s AR Studio your first experience with it?<\/strong><\/p>\n

Since 1996 I have been a big fan of new technologies, social media and web marketing. I head a digital marketing agency in Italy called \u201cPiotar Boa\u201d. AR Studio wasn\u2019t my first experience. I played just a little with other platforms like: Metaverse (Cometa), Blippar, Unity, Roar, Vuforia etc. – just to figure out how to use this new technology for marketing and for other purposes.<\/p>\n

In the early months of 2017 Facebook was looking for people interested in developing his AR platform so I filled in the form online and sent it. To tell the truth I did it out of curiosity and I said to myself: “No one in Facebook will ever read your email, you’re just a small drop in the ocean, nobody will ever notice you”.<\/p>\n

But\u2026.never say never! So, on 24 August 2017 at 1.30 am, when I was sleeping, I received a notification on my mobile phone. Facebook had accepted my request and invited me to join the AR Studio Creators\u2019 \u201cSecret Group\u201d. I was very excited. We were about 600 people from all over the world and I realized that I was the only Italian. Wow. So I can say that AR Studio was my first big love in the AR World. LOL<\/p>\n

How did you come up with your nickname Piotar Boa? Is PiotAR a reference to an augmented reality?<\/strong><\/p>\n

Piotar Boa is a nickname I created many years ago on a social network called \u201cSecond Life\u201d and then I used it for a project to help more than 100 talented people on Periscope in 2015. Since then people continue to call me Piotar Boa and to tell the truth I like this\u2026 \u201cPiotar\u201d is a russian name, in honor of \u201cPeter the Great\u201d, the tsar who built Saint Petersburg from scratch. I lived in this wonderful city for a month in 1995. I was a student at the university learning russian language.\u201cBoa\u201d… I only remember that I was looking for a short surname on Google that matched the Piotar name. I liked the combination and that\u2019s all. It is curious that it contains “AR”, perhaps a sign of destiny… who knows.<\/p>\n

How did you come up with the idea of AR Marketplace Group? Has it led to any successful cooperations yet?<\/strong><\/p>\n

Yes, there have already been two requests from companies looking for a good AR creator. Considering that the group was born about a month and a half ago it is a good result. I\u2019d like it to become an exclusive, quality group. A safe place where good and big companies, marketing managers, communication agencies can find only the best AR Studio Creators or Agencies. All of my favorite AR Studio creators are inside the group and this makes me very happy: it means that they believe in the project. There are also Facebook people and managers there and this is awesome. I\u2019d like it to be a point of reference for the world of augmented reality on Facebook and Instagram. For this reason I cap the group at 250 members.<\/p>\n

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\nAugmented Reality Marketplace FB Group<\/a><\/center>
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Not so long ago you’ve created a survey on AR Studio Creator Community about the most anticipated new functionalities in AR Studio. What are the things that you expect most?<\/strong><\/p>\n

The functions that I would like most are those in which people can interact with content: body tracking, fingers tracking, links to an external site, multi targets, but also templates for AR games to be played in real time between two or more people.<\/p>\n

We know that you are a very open person who loves to share his knowledge. Are Facebook Camera Effects popular in Italy? Do you manage to popularize them there?<\/strong><\/p>\n

In Italy AR is just starting to be known: the few experiences I’ve seen are for the most part applications running on IOS or Android. Most of the Facebook Camera Effects are the ones I built myself, but I hope that many other Italian creators in the Facebook Group will build more. My mission is to raise awareness of augmented reality and make it discover its full potential: from business to education, from health to sport and the world of entertainment. We are only at the beginning\u2026<\/p>\n

Please tell us something about the effects created by you. Do you have any favourite ones?<\/strong><\/p>\n

It\u2019s very difficult. I think that I built more than 80 FB Camera Effects\/demos, so I do not have a favourite effect. Each one represents a part of me and my creativity, of what I feel and what I want to communicate to those who will live that experience. I always try to get to the limit and discover new things. I learned a lot from the members of the Facebook group and at the same time I like to help others and to give some advice. Sharing is caring… If I had to choose, I chose these:<\/p>\n

Pizza Napoletana<\/strong> – because it is the first FB camera effect of the world dedicated to the \u201cPizza Napoletana\u201d recently named UNESCO heritage:<\/p>\n