Albertsons Media Collective

🚀 We’re partnering with Google to bring Albertsons Media Collective shopper audiences to YouTube and Display & Video 360. Brands can now reach high intent Albertsons shoppers beyond retail media—using real purchase data, not just demographics—across YouTube and premium third party inventory. ✔️ 175+ commerce audiences powered by 50M+ loyalty members ✔️ Closed-loop measurement tied to real SKU level sales via LiveRamp ✔️ Full control of budgets, creative, and optimization—no minimum spend ✔️ AI-powered performance with Google’s advanced tools It’s all about meeting shoppers where they’re streaming, scrolling, and ready to convert. 👉 Want to get started? Connect with your Albertsons Media Collective rep or email mediacollective@albertsons.com Learn more: https://lnkd.in/dzjWNueZ

We're ready to bring your brand to life from couch to checkout. 🛋️ 🛒 See you at #POSSIBLE.

Shoppers needed lunch solutions that could keep pace with real life—quick, easy, and delicious. Bonduelle’s latest innovation lines, Bistro® Loaded Bowls and Bonduelle® Lunch Bowls, delivered on just that. With distribution still expanding, three key Albertsons Companies divisions were the focus of an omnichannel campaign designed to drive early awareness, reach, and trial in order to prove out demand. The return on ad spend results showcased just how effective a sales-focused media plan, paired with relevant content and messaging, can be. See the results: https://lnkd.in/gaExEMKJ

💡 "Incrementality is a critical metric because it helps brands understand whether their media investment is creating new demand or simply capturing existing sales. With onsite incrementality, we’re giving advertisers clearer insight into how their campaigns influence sales so they can make more informed decisions about where and how to invest.” -Liz Roche, VP of Media and Measurement Let's drive incremental onsite results for your brand next.

Two ways to measure incremental revenue. Same matched groups. Very different answers. When we compared Observed Sales Performance vs. Bayesian Structural Time Series (BSTS), the iROAS estimates differed by ~90% on average ($1.56 vs. $0.97). Why? BSTS explicitly models seasonality and underlying trends. Observed Sales doesn’t. And during promotional periods, that gap can grow even wider. At The Collective, we default to BSTS but have Observed Sales Performance available to ensure we can measure incrementality both causally and transparently. The takeaway: methodology isn’t a detail — it can completely change the story your results tell. Read more about our research with Ovative Group and Northwestern University - Kellogg School of Management here: https://lnkd.in/g2SaUFNY #iroas #retailmedia #retailmediameasurement #mediameasurement

From Couch to Checkout, it comes down to three things: Reaching the right customers. Measuring what truly matters. Proving real business impact. It really is that simple. #retailmedia #rmnmeasurement

Martinelli’s proves the power of onsite media paired with seasonal relevance and incremental measurement. By pairing high‑intent onsite media with the power of onsite search, S. Martinelli & Company sustained visibility throughout peak holiday moments and guided shoppers seamlessly from discovery to purchase. This holistic strategy ultimately amplified incremental lift and delivered best‑in‑class performance across the board resulting in their highest performing campaign to date. See all the results here: https://lnkd.in/gjmSux2Q

🎉 Big congratulations to Liz Roche! 🎉 Our Vice President of Media & Measurement has been named to Supermarket News' 2026 Power List—and for good reason. A few things to know about Liz and the impact she’s making: 1️⃣ Measurement first, always. Liz and her team believe transparent measurement isn’t an afterthought—it’s the foundation. Every offering and capability is built with outcomes and accountability in mind from day one. 2️⃣ Transforming the in-store experience. She’s led the rollout of our growing fleet of digital in-store screens—enhancing in-person shopper engagement and closing the loop with advanced measurement. With plans to expand to approximately 800 additional stores, the offering will bring scaled coverage and strategic continuity across 10 divisions. 3️⃣ Thinking full-funnel, end to end. Catch Liz at #POSSIBLE, where she’ll share what’s next for our integrated suite of offerings that reach Albertsons Companies shoppers from couch to checkout. Will you be there? Request a meeting here: https://lnkd.in/ggxk2AFQ #RetailMedia #MeasurementMatters #Innovation #WomenInLeadership #CouchtoCheckout

Onsite media placements are uniquely positioned at the moment of purchase—making onsite display one of the highest intent, highest performing channels for brands. We’re excited to introduce our latest measurement enhancement: onsite incrementality, now included in our suite of true incremental return on ad spend (iROAS) capabilities. This advancement delivers clearer visibility into how onsite media directly contributes to brand growth. Built on a transparent, test-and-control framework, our approach isolates the impact of media exposure—empowering brands to confidently optimize media spend, refine creative, and sharpen audience targeting based on true performance. Discover how our onsite solutions can drive real, incremental results for your brand 👉 https://lnkd.in/gGJZEkFQ #incrementalmeasurement #retailmedia #onsitemedia

Not all matching methodologies tell the same story. In our latest research, we found that Propensity Score Matching (PSM) and Clustering—two widely used approaches—can produce dramatically different iROAS estimates. At The Collective, we use Clustering matching methodology to best build a comparable control group that closely mirrors the exposed population across key behavioral, demographic, and sales characteristics. Read more about our research with Ovative Group and Northwestern University - Kellogg School of Management 👉 https://lnkd.in/g2SaUFNY