Lens That

What happens when young talents mix diverse skill sets and start experimenting with new technology? 🧠 We got a peek during the 3EALITY & Snap Spectacles Hackathon at the 3EALITY Tech Campus 🕶️ Przemysław Stefaniuk represented Lens That at the event, teaming up with fellow developers to build a concept that blends utility, entertainment, and tech – all in 24 hours ⌛ The idea? 💡Turn a daily chore into a shared competition. Something you can play with friends, roommates, or family. Suddenly, cleaning becomes faster, easier… and actually fun 👀 Great ideas don’t happen alone. They’re built together 🤝

While most people are just starting to enjoy the first days of spring, marketers are already thinking a few steps ahead 👀 In this industry, you need to constantly live in the future, anticipating your customers’ next move. And if you’re working on summer campaigns, the moment to act is right now. 🔥 This timing couldn’t be more strategic. It’s exactly when people begin planning their vacations, browsing destinations, comparing stays, and thinking about the transport. But it’s also a short window before everything gets overwhelming: too many options, rising prices, and endless offers. Capturing attention early, in a light and engaging way, can make all the difference. So why choose AR? 👉 Because it takes them on the journey without leaving the house 🗺️✈️ It can simplify decision-making through personalized quizzes and visually rich storytelling (like we did with Royal Caribbean Group), transport users straight into a destination before they even book (as in our work for Visit Tampa Bay), or enhance the journey itself with interactive, on-site experiences. AR is more about expanding the journey than selling it. It adds a digital layer that makes travel feel more immersive, more personal, and more accessible. And when those experiences are location-based, they naturally create a sense of exclusivity that audiences value. Whether it’s a destination randomizer, an interactive guide, or a touch of magic added onto real-world locations, AR can turn passive social media scrolling into genuine excitement about the next travels long before their journey begins🧳

Can luxury brands benefit from modern marketing tools that are often associated with younger audiences? From our experience – absolutely. Let us tell you about our collaboration with Valentino. 🔍 At first, AR might not seem like the right choice for the campaign. Valentino is a luxury brand, and with that comes a certain expectation: elegance, exclusivity, and experiences that make the audience feel truly special rather than just another customer. On top of that, the product we were promoting was a perfume line, a category deeply connected to the senses, especially scent,  something technology cannot replicate. But when done right, AR can be just as effective as traditional advertising formats. Sometimes even more so. For Valentino Born in Roma, we focused on two key elements: personalization and interactivity. ✅ The TikTok experience we created works like a virtual shopping assistant, inviting users to take a quick quiz and answer a few questions about their preferences. Based on their responses, the experience guides them toward the fragrance that best matches their personality. While users can’t smell the perfume, they gain confidence that the recommendation is tailored to their tastes. Beautiful, elegant visuals further enhance the experience, giving them a sense of the mood and character of each scent. Another important aspect is the audience. The typical TikTok user is often younger than Valentino’s traditional customer. But that doesn’t mean they should be overlooked. AR is less about driving immediate sales and more about building connections. Through this TikTok AR Effect, Valentino reaches a younger audience, people who might not yet see the brand as accessible to them, and begins creating that connection early. AR campaigns leave a lasting impression. They combine entertainment, interaction, and discovery in a way that traditional formats rarely achieve. These experiences are memorable, and they help build a positive relationship between the brand and the user. Over time, that relationship can grow,  turning today’s curious users into tomorrow’s loyal customers.

We love collaborations that truly make an impact. And partnering with Make-A-Wish Canada was exactly that kind of project. 💙 Together, we created a TikTok karaoke experience that allows users to share their support in a way that feels natural and authentic. Simple to use. Intuitive. And – most importantly – fun. 🎤 Why do we believe in the success of TikTok Effects in marketing? Because they create real value exchange, instead of flooding social media feeds with another ad. Brands offer users an engaging, low-barrier way to participate in online life. A way that already fits perfectly with how they already use the platform, with  AR Effects already being a huge part of the TikTok ecosystem. Users genuinely love using them as a way to express themselves, join trends, and co-create culture. Even for those who are mostly scrolling their For You page, it’s easier to play with an Effect and post their first video, instead of thinking about long-term content, recreating dances or making tutorials. Users create and share content not because they’re forced to watch it, but because they genuinely want to participate. AR Effects don’t feel like ads. They feel like self-expression. And that’s exactly how UGC grows organically. 🫂 In this campaign, the goal went beyond simply boosting sales. It was about creating real impact and raising awareness. The foundation teamed up with Canadian singer Stacey Ryan, who composed a special song, “Make a Wish.” Every video created using the AR Effect triggered a real-world donation, directly supporting the foundation’s mission. Through this AR experience, everyday TikTok users had the chance to be part of something bigger than just a campaign – they became active contributors to a meaningful cause.

Valentine’s Day is coming up this weekend, and we thought it would be the perfect opportunity to appreciate those whose hard work, dedication, and creativity have made it possible for Lens That to achieve so much success over the past few years – our team. 💘 At the end of the day, it’s the people who make Lens That what it is. A place where individuals with different skills come together to bring new ideas to life through passion, dedication, and creativity, making each project special in its own way. The result? Over 60 awards in the past few years, including Cannes Lions International Festival of Creativity, ICAD Awards, Clio Awards, and more. Here’s the reminder of what a great team can achieve. 👇

🛍️ What if a loyalty program felt more like a game than a service? Working with Rossmann Polska, our goal wasn’t to drive quick sales. It was to create a living, accessible space that users want to come back to. That’s how Rossmannia came to life. By integrating AR directly into the Rossmann app, we transformed an everyday shopping tool into an interactive experience that goes beyond simply scanning the customer code at checkout. Users can create and customize avatars, take part in evolving games, interact with real products in-store, and feel like active participants rather than passive consumers. We broke down the idea behind the concept, how the experience works, and why gamification and personalization are so effective when used together. Read all about it on our blog – Link in the comments. 👇

The GCC region is setting the pace for what digital-first marketing really looks like. With high smartphone adoption, a tech-savvy audience, and rapidly growing digital investment, brands in the region are leaving traditional advertising in the past, shifting their focus to interactive, digital experiences…leaving the door open for AR advertising. 👀 From fashion and beauty to food, automotive, tech, and culture, AR is helping brands cut through ad fatigue, increase engagement, and turn discovery into participation. In our latest article, we explore: 👉 Why AR works so well in the GCC 👉 How different industries are adopting immersive experiences 👉 Lens That’s hands-on experience working with brands like Nissan, adidas, KFC, Essence, Philips, and more 👉How AR moves brands from visibility to memorability If you’re interested in how AR is influencing brand engagement in the GCC, and what opportunities it brings, this one’s for you.

Among all our collaborations, this one holds a special place: teaming up with Muzeum Łazienki Królewskie w Warszawie on a multisensory, immersive exhibition. 👑 We brought an AR Mirror to “The Marvels of the Royal Łazienki”, where visitors don’t just view art. They become part of it. 🪞 Step into a world of myth, transformation, and multisensory experiences, and discover how the digital age is redefining the way we engage with culture. Learn more about the exhibition, AR Mirror, and the full story on our blog. 🔗Link in the comments. 👇

Best wishes for the New Year! 🎇Looking back, it was a year full of innovative projects, exciting collaborations, important milestones, and a lot of hard work – truly rewarding, especially during some of the biggest marketing festivals 😉🏆 As we head into 2026, we’re excited about what’s next and ready to collaborate further with our partners, creating strong, innovative, and engaging projects and campaigns. And if you’re already thinking about what’s next, check out our article on Q5 ➡️ the quiet, often overlooked period, and the opportunities it can bring. Link in the comments. 👇

Happy Holidays to everyone celebrating! ✨ When it comes to marketing, the winter holiday season is unlike any other. Competition reaches its peak, with brands positioning their products as the perfect gift or must-have seasonal essential. By the time December ends, audiences are often experiencing ad fatigue. So how do you connect with your audience during the holidays, without adding to the hundreds of offers, discounts, limited editions, and promotions?   The answer lies in creating a genuine connection. And the best tool to do that is Augmented Reality. Here’s why AR can make a real impact on your end-of-year marketing strategy: ✅ Meaningful interaction. AR creates a two-way experience between brands and users. Instead of simply promoting a product, you invite audiences into a memorable moment, one they’re far more likely to remember. ✅ Organic social sharing & UGC. Whether it’s an AR game, randomizer, holiday quiz, or festive frame, AR naturally encourages sharing. Users integrate your filters into their everyday content, generating authentic user-generated content that organically, almost without any effort. ✅ Standing out in a crowded season. While most brands compete for the same ad space, AR offers an alternative. With 67% of consumers expecting to feel overwhelmed by November and 81% by December*, AR Filters help brands remain unforgettable. ✅ Bringing holiday magic to life. Augmented Reality allows users to step directly into the festive atmosphere, making warmth, joy, and wonder interactive and  accessible in just a few taps. This holiday season, connection, not competition, is what truly makes a brand stand out. ✨ *Source: CO