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7 direct reports promoted to Leadership roles
Drove 35% revenue growth in 2018 and…
Drove 35% revenue growth in 2018 and…
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Zach Rego reposted thisZach Rego reposted thisI feel like this should start with "RIP media buyers" like every other AI written piece, but they've got it backwards. Yesterday, we had a meeting with Triple Whale to walk through setting up their autonomous media buyer. It operates directly inside your ad platforms. Full campaign-level control. Executes scaling, pausing, insights, reporting and building new creative based on the context and guardrails you define, tied to your own targets and goals. The execution layer of media buying is genuinely repetitive. Checking performance, adjusting budgets, pausing underperformers, scaling winners. An AI doing this faster and more consistently, without emotion, without fatigue, without the Monday morning coffee needed to get started, that's a real efficiency gain. The catch is also the opportunity. The guardrails are only as good as the person who sets them. Knowing which metrics to trust, which signals are noise, when attribution is lying to you, when a number looks wrong before the data confirms it, that's where experienced operators are needed most. The tool handles the execution. The operator still has to know what they're looking at. Amazing work by the team from Triple Whale. To be continued...
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Zach Rego shared thisI'm about to say a six-word sentence that's going to make you uncomfortable for a minute. More ads is not the answer. I see it all the time. The default instinct after a performance dip is to launch more creative. But if those ads share the same persona, same problem frame, and the same emotional trigger as everything already in your account... All you've done is add volume to a cluster that's already fatigued. And Meta's algorithm is stupidly good at recognizing this. You can have a portfolio of 30 micro-variants, but in Meta's eyes, it's one. Realizing this is one of the most important reframes in paid social right now. Here's where to start: 1. Audit your active ads against 3 dimensions: who they're talking to, what problem they lead with, and what emotion they activate. You'll find the concentration immediately 2. Be humbled 3. Before you brief a single new ad, identify one persona you're not talking to and one theme that's completely absent. 4. Read this 👉 https://lnkd.in/eYMpZ3e4 — we documented the full system If you're stalling right now, I’d put money on it being because of your creative diversity.The Creative Audit Guide for Ecommerce Brands | Triple WhaleThe Creative Audit Guide for Ecommerce Brands | Triple Whale
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Zach Rego shared thisMost AI creative looks like AI creative. You can tell instantly. We built Moby 2 to change that — and today we're showing the proof. Our Creative Showcase is live: real ads from real ecommerce brands, generated entirely with Moby: - Underoutfit Inc replaced $30K+ in photoshoots with it. - ORIGIN® produced faster creative angles and iterations in seconds. - Dixxon Flannel Co. rapidly expanded its creative diversity without the cost of a traditional shoot. We're also releasing the Creative Audit Guide for Ecommerce Brands — free, and built for operators who actually run ads. It covers: - Why your creative is now your targeting - How to catch fatigue before ROAS starts to drop - How to diagnose which part of your ad is actually breaking down - How to build a creative mix that compounds instead of plateaus Most brands are still cranking out variations of the same concept. The ones who shift to structurally diverse creative now — new personas, new problem frames, new emotional entry points — will be very hard to catch.
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Zach Rego reposted thisZach Rego reposted thisRamp just released independent spend data naming Triple Whale the #1 marketing measurement platform. What the numbers say: - Triple Whale is officially the #1 marketing measurement tool. - 57% of orgs with a marketing platform use it. - That is nearly 4x more than the nearest competitor. The Breakdown by Scale: - SMB: 65% adoption - Mid-market: 33% - Enterprise: 25% Massive respect to the Ramp team. I have always been an admirer of their product velocity & what they have built. Here's what I actually take from this. We knew our foundation was solid. That was never the question. What this shows is how deep it runs, small brands, mid-market, enterprise. Every segment. The penetration is real across the board. And that's what makes where we're going so exciting. We're building AI agents on top of this foundation. Autonomous workflows. Decisions that used to take analysts hours, made instantly. Brands that can move faster, learn faster, and compound their growth in ways that simply weren't possible before. But here's what most people building AI won't say out loud: it's only as good as the data underneath it. Trusted data earns you the right to automate. You can't skip that step. We didn't skip it. Years of pixel infrastructure, attribution, and benchmarks across 50,000+ brands. That's not legacy, that's the flywheel. Better data leads to better context. Better context leads to smarter execution. Every workflow compounds. This isn't a pivot. It's the natural next layer on something that's already everywhere. Proud of the Triple Whale team. Let's keep building.
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Zach Rego shared thisYour favorite podcast host loves their marketing measurement tool. But remember: they’re paid to love it. If you want to know what’s actually happening, look at the receipts (literally in this case). Ramp’s latest market research data just dropped, and the gap between podcast hype and real-world adoption is massive. The Reality Check: - Triple Whale is officially the #1 marketing measurement tool. - 57% of orgs with a marketing platform use it. - That is nearly 4x more than the nearest competitor. The Breakdown by Scale: - SMB: 65% adoption - Mid-market: 33% - Enterprise: 25% So while your favorite podcast host often points to other platforms as the 'gold standard,' tens of thousands of the world’s fastest-growing brands are quietly voting with their wallets. The takeaway: Don’t confuse a paid ad read with a market signal. Follow the data. PS. I listen to said podcast. They are great. We should chat sometime.
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Zach Rego shared thisEvery time I think we've peaked at The Whalies, we find another gear. Year 1 (Austin): A catastrophic ice storm almost took the team out before the event even started. It was a frenzy of hundreds of operators scrambling to find a way into a frozen city. We pulled it off anyway and put on the event of the year. Year 2 (Digital + NYC): We launched Moby live in front of the world. 1M+ impressions. Harley Finkelstein on stage. That was the moment I knew this community was something different. Year 3 (LA): Jen Atkin brought the room to a standstill talking about building OUAI. Then we launched our first AI agents and showed what it actually looks like when operators stop theorizing and start executing. So what does Year 4 look like? Biggest sponsors we've ever had. The most iconic brands. And the most significant product launch in Triple Whale's history. And we won’t be livestreaming. So you have to be in the room to experience it. See you there.
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Zach Rego posted thisWe ran a quiz for ecommerce operators and asked them how confident they actually feel in their data, attribution, and reporting. Here are the 5 results that came as a surprise: 1. 85% scored in the lowest confidence tier. We called it “The Pioneer” to be nice about it. Only 3% reached the top tier. The vast majority of operators are making daily decisions on spend, creative, and inventory without full clarity on the numbers behind them. 2. Zero $50M+ brands scored at the highest confidence level. This one is the most counterintuitive. You’d think that bigger brands have it all figured out, and are confident in their decisions. But, you’d be wrong. Bigger brands were 4x more likely to land in the mid-tier than sub-$5M brands — so they’re making progress. But none have fully solved it. Scaling creates complexity faster than the tooling can keep up. 3. 0% of creative strategists said “very confident” in what drives performance. Not low. Actually zero. Teams are shipping more content than ever, and still can’t connect specific creative elements to outcomes with any precision. 4. 59% of ops teams spend 3+ hours per week just gathering data. That’s a lot of time spent just pulling numbers into a usable format, and it’s time that needs to be spent every week. The people keeping the business running are stuck in spreadsheets instead of thinking up new ways to improve the business. 5. The #1 improvement request across every role: reliable data that tells the whole story. This request came up more than any other answer. Operators need to understand what’s working more than they need more tools or channels. We built Triple Whale because we believed every operator deserves access to tools and AI that provides clarity. This data shows the need is even greater than we thought. If you’re one of the 85% making decisions without full confidence in your data, check out our Confidence Playbook to learn from some of the strongest brands in ecommerce.
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Zach Rego reposted thisZach Rego reposted thisToday we let our first brands into Moby 2. Rebuilt from scratch. Not a chatbot but a proactive agent. It lives in your Slack. Runs your ads. Creates your creatives. Forecasts your numbers. Takes action. We've been building toward this moment for 4 years.
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Zach Rego reposted thisZach Rego reposted thisWe tried to record a normal AI launch video for this. And then we realized... The best way to showcase Moby 2 is just to let you have it. Because I genuinely think it’s the best product we’ve ever built at Triple Whale. It’s a DTC operator’s dream — a proactive agent that works for you. It can: - Monitor your ads and improve them - Launch and optimize campaigns - Run your Klaviyo flows - Generate creatives (images + video) The whole reason we founded Triple Whale was simple: 1. Get all your data in one place 2. Give you clarity 3. Help you automate and scale Moby 2 is the first time it really feels like we got there. Next week, we’ll onboard the first cohort of users and then expand as quickly as we can. But I cannot wait to get it in your hands. Request early access now → triplewhale.com/moby-2
Zach Rego commented on a post
1mo
See the Showcase → https://www.triplewhale.com/creative-showcase
Get the Guide → https://www.triplewhale.com/reports-guides/the-creative-audit-guide-for-ecommerce-brands
Zach Rego replied to a comment
1mo
🚀 Hope you love moby 2 2x as much as moby.
Zach Rego replied to a comment
1mo
Justin Parker It keeps getting better because of partners like you testing early and providing feedback.
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Zach Rego reacted on thisPinterest is no longer just moodboards, its Gen Z’s discovery engine. 📌 Gen Z now makes up 40–50%+ of Pinterest’s global user base, and it’s the platform’s fastest-growing audience. 📌 More than 60% of users use Pinterest to discover new brands/products, with high-intent browsing baked into the experience. The platform plays into the intentional, visual search-led behaviour of this generation, who are consciously curating outfits, wardrobe planning, and purchasing based on their values. For fashion and retail, that matters - marketers will need to meet consumers earlier in their decision journey, and that starts with the right data. Excited to be attending the Pinterest Advertiser Summit on behalf of Style Arcade, where Adam Saunders will unpack how brands like MESHKI are unlocking deeper performance insights through the Triple Whale integration.
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Zach Rego reacted on thisZach Rego reacted on thisWe've been testing GPT-5.5 inside Moby 2 for the last few weeks in early access, and on day one of GA, it's available as a native model inside Moby 2. Moby's job is to turn business data into trusted context, and trusted context into executed work. GPT-5.5 raised the floor on both better SQL accuracy means more trustworthy context, and stronger end-to-end completion means more workflows the agent can actually own. That's exactly the profile we need for an operator agent that runs ecommerce workflows end-to-end. GPT-5.5 is live in Moby 2 today. Congrats to the OpenAI team.
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Zach Rego reacted on thisZach Rego reacted on thisFour months into my time at Triple Whale and three things about enterprise ecommerce teams keep showing up on every call: the measurement problem isn't a measurement problem, the CMOs don't want more data, and the tools winning this market aren't winning on features. The first is that measurement is a trust problem wearing a math problem's clothing. Every team I talk to has more attribution tooling than they know what to do with, and the numbers coming out of it still don't line up with what their finance team sees. The work isn't in the model. It's in figuring out whose incentives are tied to which number, because until that's on the table no dashboard is going to close the gap. The second is that CMOs at nine-figure brands don't want more data. They want fewer decisions. Every extra chart is another opinion they have to form and defend upstream, and the teams who figure this out stop shipping reports and start shipping recommendations. Cut your next report in half and put a POV next to every number you keep. The third, and the one I keep coming back to, is that platforms in this market don't win on features. They win on adoption. The tool your team opens before they open their email is the one that's winning, regardless of what the roadmap says. If you're auditing your stack this quarter, skip the feature comparison and measure the morning-open rate instead. Four months isn't long enough to know this market, but it's long enough to notice which of the things everybody agrees on are actually just the things everybody keeps repeating.
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Zach Rego liked thisZach Rego liked thisThe Whalies 2025 Photo Recap < The Whalies 2025 Photos as memes 👀 https://lnkd.in/esTz8H7T
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Zach Rego reacted on thisZach Rego reacted on thisTHE TRIPLE WHALE MET GALA IS LESS THAN 30 DAYS AWAY 🐳 The Whalies are going to be a sick event. Great food, great drinks, and genuinely strong speakers and content. But the real value is the room. The networking with other brand operators is going to be next freaking level. This is the kind of event where you meet people who are actually building and scaling, not just talking about it. On top of that, Triple Whale is on an absolute tear right now - Moby 2, Compass, AI Visibility - the pace of product momentum is unlike any company I've ever worked for. If you’re a brand trying to stay ahead of the curve (or just level up), this is one of those events you don’t want to miss. Get your tickets before it sells out! 📍LA 📅 May 19 https://lnkd.in/gANenmhB
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Zach Rego reacted on thisZach Rego reacted on this1 surefire way to make everyone professionally jealous? Attend the Whalies this May in L.A. The Whalies is where the entire ecom ecosystem comes together. To talk about what marketers are facing, and what's coming next, of course. (This is Triple Whale, they can see around the corner).🐳 Network, nosh, & nab proven, use-them-tomorrow tactics from real brands. And, ask them questions, in real time, IRL. Not to mention, the venue is gorg. If you need another reason, use my code ARI50 for a promo rate. Reserve your spot & register today 👉 https://lnkd.in/eZdnQvxC #triplewhalepartner
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Zach Rego reacted on thisZach Rego reacted on thisAfter 10 incredible years, today is my last day at Yotpo. I’ve had some time to reflect, and this company has shaped me in more ways than I can name, so I’ll keep it short. Yotpo first took a bet on me when I decided to leave law, and kept making bets on me ever since. Over the years, I had the privilege of taking on various different roles, moving countries and building new functions, teams, partnerships, strategic deals, and corporate strategies. During that same time, Yotpo launched 6 new products, opened 8 global offices, grew revenue many times over to 9 figures, and helped tens of thousands of business, becoming one of few companies to reach unicorn status and still have huge ambitions ahead. I don't know where I'd be without the insanely talented people I got to collaborate with and learn from over the years. Especially the trust, leadership and mentorship of Tomer, Omri, Asaf, Tsvika, Ophir, Josh, Omer, Ron, Michael, Will, David, John-David, Matan, Ethan & Asaf. I’m feeling incredibly grateful as I wrap up this chapter and get ready for a new one. More on that another day.
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Zach Rego reacted on thisZach Rego reacted on thisApril showers bring… seven new features to Triple Whale ☔ The team went all in this month, starting with Moby 2. This was a complete rebuild of our AI. It generates creatives, runs cross-platform analysis, automates reporting, and acts on your data in real time. Plus: - Email & SMS Attribution Dashboard — retention performance, all in one place - Audience Sync with Microsoft Ads — extend your best segments into more paid channels - Sonar Optimize for X (Twitter) — server-side tracking, more complete data, better signals for your ads Your data is unified 👏 Your measurement is trusted 🤝 Now let's see what you can do with it 💪 https://lnkd.in/edynxHk5
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Triple Whale
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Google Adwords
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Communication and Globalization
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Communication and Technology
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Honors & Awards
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#1 Sales Representative
Wordstream
188% of individual quota while ramping 2 New Sales Representatives achieving Presidents Club all 4 Quarters and Presidents Club Trip
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Race to the Super Bowl
Google
Google picked the top rep from each of their Parters to attend the Super Bowl in Pheonix.
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#1 Sales Representative
Wordstream
166% of individual goal while mentoring new or struggling sales reps achieving Presidents Club all 4 Quarters and Presidents Club Trip
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Race to Brazil
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Google picked the top rep from each of their Parters to attend the World Cup in Brazil. I was 1 of 100 chosen from over 35,000 Sales Representatives partnering with Google.
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#1 Sales Representative
Wordstream
145% of Individual Goal achieving Presidents Club all 3 out of Quarters and Presidents Club yearly Trip
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