Name: Spotlight Snap
Uploaded: 2026-01-21T22:59:54.109Z
Duration: PT41.27S
Channel: Lens Studio
Description: Ben Knutson, a Lens Studio creator, discusses the power of augmented reality technology and its vibrant creative community. He demonstrates interactive AR experiences like a bowling game and a beer pong game, showcasing how users can build their own immersive content.

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Building creativity with Snap and bowling balls.

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Ben Knutson, a Lens Studio creator, discusses the power of augmented reality technology and its vibrant creative community. He demonstrates interactive AR experiences like a bowling game and a beer pong game, showcasing how users can build their own immersive content.

How to Build AR Experiences with Lens Studio: A Creator's Guide

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Another Spotlight Snap brought to you by Snapchat

Spotlight Snap

This behind-the-scenes look shows a team of developers, designers, and creators at Snap building a game from scratch during a hackathon. The video features team intros, a 'Trust the Process' challenge where they compete using ChatGPT, and the final reveal of their project, 'Asteroid vs Bruce Willis,' demonstrating rapid prototyping and teamwork.

How We Built a Game in 24 Hours at Snap

https://cf-st.sc-cdn.net/d/3AVbiTdDQTe9NgcQKijuo.27.IRZXSOY?mo=GmEaCTIBBEgCUC5gAVCiAVoQU3BvdGxpZ2h0U2hhcmluZ6IBOQgbEigKJgio5qkDIAEwnAQ4wAdAAUoPCgrbAT9OU0g4TUo7EPQDUJCsA2gCIgsSACoHSVJaWFNPWZADkKwD&uc=46

@mentioned

raagharshavat

Fireside chat discussing future trends in 2026.

Happy Holidays to our developer community 🪵🔥🪵🔥 We can’t wait to see what you #BuildWithSnap in 2026. 

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paigepiskin

filtersbyjulia

Discussion about creating APIs with background audio.

This behind-the-scenes look features creative technologists Paige Piskin and Julia Roga discussing their work building augmented reality experiences using Lens Studio. They showcase various fun and artistic lenses, including cartoon effects, butterfly wings, and dramatic makeup transformations, while explaining the technology and creative possibilities available.

How AR Lenses Work: A Creative Technologist Explains Snapchat's Magic

https://cf-st.sc-cdn.net/d/mewMm04X9ZhjFyFeowPW9.27.IRZXSOY?mo=GmEaCTIBBEgCUC5gAVCiAVoQU3BvdGxpZ2h0U2hhcmluZ6IBOQgbEigKJgimx60BIAEwnAQ4wAdAAUoPCgqFATg4LlgnMDMwEPQDULjaAWgCIgsSACoHSVJaWFNPWZADuNoB&uc=46

This exclusive look at Lens Fest 2025 features interviews with top creators and developers sharing their favorite augmented reality projects built using Lens Studio. From interactive games like 'Labubu versus Lafufu' to immersive experiences such as a 3D catwalk and fitness apps for Snap Spectacles, discover the creative process, community support, and technical challenges behind these innovative digital creations.

Behind the Scenes of Lens Fest 2025: Creators Reveal Their Favorite AR Projects

https://cf-st.sc-cdn.net/d/fFEYi5UlIcnDcnRASWgQu.27.IRZXSOY?mo=GmkaCTIBBEgCUC5gAVoQU3BvdGxpZ2h0U2hhcmluZ6IBRAgbEjMKMQjuhaMDIAEwnAQ4wAdAAUoQCguSASInISScASIcUxD0A1D0uwNoAnUMj2xAfQAAgD8iCxIAKgdJUlpYU09ZkAP0uwM%3D&uc=46

Discover the latest in augmented reality creation with Lens Studio. This guide showcases new features like the AI-powered Beauty Editor for 'Glam & Glitter' effects, interactive game development using JavaScript code snippets, and sample projects demonstrating real-time gameplay. Learn how to build your own 3D objects, add animations, and create immersive experiences.

Lens Studio AI & New Features Explained: Create AR Effects Now

https://cf-st.sc-cdn.net/d/thfTCcHAJszIubnqKNQkZ.27.IRZXSOY?mo=GmYaCTIBBEgCUC5gAVoQU3BvdGxpZ2h0U2hhcmluZ6IBQQgbEjAKLgi9um8gATCcBDjAB0ABSg4KCW47RkA2GxIREBD0A1Dm4gFoAnWr3VZAfQAAgD8iCxIAKgdJUlpYU09ZkAPm4gE%3D&uc=46

Unleashing creativity through building with Snap.

Register for Lens Fest on 10/16 @ 10 AM PT. 

A woman speaks passionately about creativity during Lens Fest 2025, emphasizing its importance and potential.

How to Unleash Your Creativity with Lens Fest 2025

https://cf-st.sc-cdn.net/d/Rsif83dCRtcQL1JincKAL.27.IRZXSOY?mo=GmQaCTIBBEgCUC5gAVoQU3BvdGxpZ2h0U2hhcmluZ6IBQAgbEi8KLQiOqSAgATCcBDjAB0ABSg4KCTgQCiMSFi4hFBD0A1DOWWgCdakVdkB9AACAPyILEgAqB0lSWlhTT1mQA85Z&uc=46

Animated illustration featuring swing music.

This video showcases the creative process behind designing and submitting a Snapchat lens. It features a variety of lens effects, including augmented reality filters that transform real-world scenes into animated experiences. From digital art and character creation to interactive elements like saving game states, the video demonstrates the diverse possibilities within the lens creation platform.

Create Your Own Snapchat Lens: A Step-by-Step Guide

https://cf-st.sc-cdn.net/d/icTq5oyykuX7ajzKDtBxp.27.IRZXSOY?mo=GmcaCTIBBEgCUC5gAVoQU3BvdGxpZ2h0U2hhcmluZ6IBQwgbEjIKMAjX7qABIAEwnAQ4wAdAAUoQCgu2AYYBXGwrXjxfdxD0A1CUeGgCdZyCUkB9AACAPyILEgAqB0lSWlhTT1mQA5R4&uc=46

Rubik's Cube challenges with energetic background music.

Puzzle

This video showcases a collection of top-performing augmented reality lenses from June, including interactive games like 'Car Ramp' and 'Cube Flip', alongside creative effects such as 'Pencil Shine'. It also features a personal lens named 'Sweetie' and concludes with a promotion for the Snap AR Lens Creator Rewards Program, highlighting opportunities for creators.

Top Performing AR Lenses & Creator Rewards Program

https://cf-st.sc-cdn.net/d/yJsHfZV6412VoCUEoIoMp.27.IRZXSOY?mo=Gl4aCTIBBEgCUC5gAVoQU3BvdGxpZ2h0U2hhcmluZ6IBOQgbEigKJgiUxqUBIAEwnAQ4wAdAAUoPCgqyATA0Mi0nLG9OEPQDUODaAWgCIgsSACoHSVJaWFNPWZAD4NoB&uc=46

Self Improvement

This promotional video for the AWE conference highlights key moments from Evan Speigel and Bobby Murphy's keynote speeches, emphasizing hands-on experience with Spectacles and providing essential information for developers interested in Snap AR technology.

Pro Tips for AR Developers: What You Need to Know About Snap AR

https://cf-st.sc-cdn.net/d/NeV7TtSmWEFOekWXwRNFB.27.IRZXSOY?mo=Gl0aCTIBBEgCUC5gAVoQU3BvdGxpZ2h0U2hhcmluZ6IBOAgbEicKJQiJ2ZkBIAEwnAQ4nARAAUoOCglWHQoKCQsVFScQ9ANQ6LgCaAIiCxIAKgdJUlpYU09ZkAPouAI%3D&uc=46

NYC Dev Meetup winners announcement event.

This dynamic recap showcases the 'Spectacles in the City' event in New York, featuring a developer meetup where attendees tried out new lenses. The video then highlights the winners of the NYC Hackathon, including 'Touchsync,' 'Cubizzle,' and 'Top of the Arc: Basketball Shootout.' It concludes with a teaser for the upcoming AWE Hackathon in June.

Spectacles in the City: NYC Dev Meetup & Hackathon Highlights

https://cf-st.sc-cdn.net/d/OwKgw8pKKRowmjUGUv00W.27.IRZXSOY?mo=GlEaCTIBBEgCUC5gAVoQU3BvdGxpZ2h0U2hhcmluZ6IBLAgbEhsKGQiwzrUBIAFKDgoJaRkSDgwfGiIMEPQDaAIiCxIAKgdJUlpYU09ZkAOmhQM%3D&uc=46

Snap AR advertising campaign with energetic house music.

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This tutorial demonstrates how to create dynamic 3D text effects using Lens Studio's powerful node-based shader editor. Learn how to manipulate text objects, apply custom shaders, and use mathematical operations like 'Construct Matrix' and 'Remap' to achieve stunning visual results. Perfect for creators looking to enhance their augmented reality experiences.

Create 3D Text Effects in Lens Studio: A Step-by-Step Tutorial

https://cf-st.sc-cdn.net/d/mgGPotvoxeMV4qmEFpWxu.27.IRZXSOY?mo=GsoBGgkyAQRIAlAuYAFQogFaEFNwb3RsaWdodFNoYXJpbmeiAaEBCBsSjwEKjAEIn7WVASABMJwEOMAHQAFKdQpwakU0Hg8qSi4dKSMjKgsLCQkJBis0FREtDA4LDhkQDhEWDhANHRIOJQsMChsLDQkJDA4MCwwMDgwsDwoKCxQQCQsKCQwJCgkKCCoKChEREg4LDg0QHBQgFxQyEhUOCxQMEhEfExgjHi4TCzELCwkQFxD0A1DGuANoAiILEgAqB0lSWlhTT1mQA8a4Aw%3D%3D&uc=46

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